--- version: "alpha" name: "Clay Artisanal Swatch" description: "Estilo Clay Artisanal Swatch com canvas creme, paleta de swatches coloridos e hover animations playful. Ideal para B2B criativo, agências e plataformas de dados." colors: primary: "#faf9f7" secondary: "#000000" tertiary: "#ffffff" neutral: "#dad4c8" surface: "#84e7a5" accent: "#3bd3fd" typography: h1: fontFamily: system-ui fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: system-ui fontSize: 1rem fontWeight: 400 label-caps: fontFamily: system-ui fontSize: 0.75rem fontWeight: 500 rounded: sm: 24px md: 48px lg: 72px components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" rounded: "{rounded.sm}" padding: 12px --- ## Overview Estilo Clay Artisanal Swatch com canvas creme, paleta de swatches coloridos e hover animations playful. Ideal para B2B criativo, agências e plataformas de dados. Inspirado no design do Clay, que trata B2B como craft artesanal com swatches nomeados como sabores e hover animations que fazem botões dançar. - Density: 5/10 — Balanced - Variance: 4/10 — Moderate - Motion: 4/10 — Subtle - **Style:** Warm Cream Canvas, Named Swatch Palette, Playful Hover Animations, Roobert Font, Dashed Borders - **Keywords:** clay, artisanal, swatch palette, warm cream, Roobert, OpenType ss01 ss03, playful hover, rotateZ, hard offset shadow, dashed borders, Space Mono - **Era:** 2024-2026 Artisanal B2B - **Light/Dark:** ✓ Full / ✗ Not Recommended ## Colors - **Creme Quente** (#faf9f7) — Primary surface or dominant color - **Preto** (#000000) — Dark surface, primary background - **Branco** (#ffffff) — Light surface, card backgrounds - **Borda Oat** (#dad4c8) — Supporting palette color - **Matcha** (#84e7a5) — Extended palette, decorative use - **Slushie** (#3bd3fd) — Extended palette, decorative use - **Lemon** (#fbbd41) — Extended palette, decorative use - **Ube** (#c1b0ff) — Extended palette, decorative use ## Typography - **Display / Hero:** system-ui — Weight 700, tight tracking, used for headline impact - **Body:** system-ui — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** system-ui — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Canvas creme quente (#faf9f7) como papel artesanal. Paleta de swatches nomeados como sabores: Matcha verde, Slushie cyan, Lemon dourado, Ube roxo, Pomegranate rosa. Roobert com 5 OpenType stylistic sets (ss01, ss03, ss10, ss11, ss12). Hover playful: rotateZ(-8deg) + translateY(-80%) + hard offset shadow (-7px 7px). Bordas oat quentes (#dad4c8) + bordas dashed misturadas. Radius generoso: 24px cards, 40px seções, 1584px pills. Sombra multi-camada com inset highlight. Space Mono para labels técnicos. - **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable. - **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items. - **Hover states:** Subtle color shift + shadow adjustment over 200ms. - **Page transitions:** Fade only (200ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 24px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Pill-shaped (9999px) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Pill-shaped (9999px) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Canvas creme #faf9f7 - Do Swatch palette nomeado - Do Roobert com 5 OpenType sets - Do Hover rotateZ(-8deg) + hard shadow - Do Bordas oat + dashed - Do Radius generoso 24-40px - Do Space Mono labels - Do Responsivo ## Use Case B2B criativo, Agências, Plataformas de dados, Ferramentas de enriquecimento