---
version: "alpha"
name: "Coastal Commerce"
description: "E-commerce costeiro premium com navy, bege driftwood e azul oceano. Cards horizontais, sombras suaves e divisórias finas. Prompt pronto para lojas online."
colors:
  primary: "#263C59"
  secondary: "#E6DED4"
  tertiary: "#AFC3D4"
  neutral: "#C8D9E6"
  surface: "#6D89A6"
  accent: "#1B2735"
typography:
  h1:
    fontFamily: System UI stack
    fontSize: 2.25rem
    fontWeight: 700
  body-md:
    fontFamily: System UI stack
    fontSize: 1rem
    fontWeight: 400
  label-caps:
    fontFamily: System UI stack
    fontSize: 0.75rem
    fontWeight: 500
rounded:
  sm: 12px
  md: 24px
  lg: 36px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.neutral}"
    rounded: "{rounded.sm}"
    padding: 12px
---

## Overview

E-commerce costeiro premium com navy, bege driftwood e azul oceano. Cards horizontais, sombras suaves e divisórias finas. Prompt pronto para lojas online. Fusão do design costeiro californiano com e-commerce minimalista europeu. A paleta oceânica transmite premium sem ostentação, tendência em marcas DTC de lifestyle desde 2023.

- Density: 3/10 — Airy
- Variance: 3/10 — Restrained
- Motion: 4/10 — Subtle

- **Style:** General
- **Keywords:** costeiro premium, e-commerce clean, blocos horizontais, contraste controlado, fotografia de produtos em ambiente de praia
- **Era:** Modern Coastal Retail
- **Light/Dark:** ✓ Full / ◐ Partial

## Colors

- **Deep Current** (#263C59) — Primary surface or dominant color
- **Driftwood Pale** (#E6DED4) — Secondary surface or text color
- **Ocean Pearl** (#AFC3D4) — Supporting palette color
- **Seafoam Cloud** (#C8D9E6) — Extended palette, decorative use
- **Coastal Slate** (#6D89A6) — Extended palette, decorative use
- **Detalhes escuros** (#1B2735) — Deep contrast surface

## Typography

- **Display / Hero:** System UI stack (-apple-system, sans-serif) — Weight 700, tight tracking, used for headline impact
- **Body:** System UI stack (-apple-system, sans-serif) — Weight 400, 16px/1.6 line-height, max 72ch per line
- **UI Labels / Captions:** System UI stack (-apple-system, sans-serif) — 0.875rem, weight 500, slight letter-spacing
- **Monospace:** JetBrains Mono — Used for code, metadata, and technical values

Scale:
- Hero: clamp(2.5rem, 5vw, 4rem)
- H1: 2.25rem
- H2: 1.5rem
- Body: 1rem / 1.6
- Small: 0.875rem

## Layout

- **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
- **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px).
- **Section vertical gaps:** clamp(4rem, 8vw, 8rem).
- **Hero layout:** Split-screen (text left, visual right).
- **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns.
- **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow.
- **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).

## Elevation & Depth

Cards horizontais de produto, linhas finas em Coastal Slate, sombras em soft drop, botões com Deep Current sólido, tags e badges em Driftwood Pale

- **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable.
- **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items.
- **Hover states:** Subtle color shift + shadow adjustment over 200ms.
- **Page transitions:** Fade only (200ms).
- **Performance:** Only transform and opacity animated. No layout-triggering properties.

## Shapes

Base corner radius: 12px. See rounded tokens in front matter for the full scale.

## Components

- **Primary Button:** Rounded (12px) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
- **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
- **Cards:** Rounded (12px) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
- **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
- **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active.
- **Skeletons:** Shimmer animation matching component dimensions. No circular spinners.
- **Empty States:** Icon-based composition with descriptive text and action button.

## Do's and Don'ts

- No emojis in UI — use icon system only (Lucide, Heroicons)
- No pure black (#000000) — use off-black or charcoal variants
- No oversaturated accent colors (saturation cap: 80%)
- No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
- No `h-screen` — use `min-h-[100dvh]`
- No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
- No broken external image links — use picsum.photos or inline SVG
- No generic lorem ipsum in demos

- Do Cards de produto horizontais com foto + info
- Do Uso de Driftwood Pale como fundo de seções claras
- Do Botões principais em Deep Current com texto branco
- Do Linhas divisórias finas em Coastal Slate
- Do Destaques de preço ou selo em Ocean Pearl

## Use Case

E-commerce de moda praia, Lojas de surf e lifestyle, Produtos artesanais costeiros, Decoração náutica

<!-- Source: https://designmd.app.br/library/coastal-commerce · designmd.app -->