---
version: "alpha"
name: "Kawaii"
description: "Estilo Kawaii com cores pastel suaves, formas arredondadas e personagens adoráveis da cultura japonesa do fofo. Ideal para embalagens de brinquedos, vestuário e branding de personagens."
colors:
  primary: "#FFB6C1"
  secondary: "#ADD8E6"
  tertiary: "#FFFACD"
  neutral: "#FFF5F5"
  surface: "#B2F2BB"
  accent: "#D8B4FE"
typography:
  h1:
    fontFamily: Quicksand
    fontSize: 2.5rem
    fontWeight: 700
  body-md:
    fontFamily: Quicksand
    fontSize: 1rem
    fontWeight: 400
rounded:
  sm: 28px
  md: 56px
  lg: 84px
spacing:
  sm: 1.5rem
  md: 3.0rem
  lg: 6.0rem
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.neutral}"
    rounded: "{rounded.sm}"
    padding: 12px
---

## Overview

Estilo Kawaii com cores pastel suaves, formas arredondadas e personagens adoráveis da cultura japonesa do fofo. Ideal para embalagens de brinquedos, vestuário e branding de personagens. Kawaii (fofo em japonês) é um fenômeno cultural que começou nos anos 70 no Japão. De Hello Kitty a Pokémon, a estética kawaii com formas arredondadas e cores pastel influencia design global.

- Density: 5/10 — Balanced
- Variance: 7/10 — Dynamic
- Motion: 6/10 — Expressive

- **Style:** Pastel, Rounded, Adorable, Cartoon-Like
- **Keywords:** Kawaii, cute, pastel colors, rounded shapes, adorable characters, cartoon, Japanese cute culture, soft, bubbly, friendly
- **Era:** 1970s-Present Japanese Cute Culture
- **Light/Dark:** ✓ Full / ✗ Not Recommended

## Colors

- **Pastel Pink** (#FFB6C1) — Primary text color
- **Pastel Blue** (#ADD8E6) — Accent highlight, links and focus states
- **Pastel Yellow** (#FFFACD) — Warning states, attention indicators
- **Soft White** (#FFF5F5) — Light surface, card backgrounds
- **Pastel Mint** (#B2F2BB) — Extended palette, decorative use
- **Pastel Lavender** (#D8B4FE) — Extended palette, decorative use
- **Pastel Peach** (#FFDAB9) — Extended palette, decorative use
- **Soft Grey** (#E8E8E8) — Secondary text, borders, muted elements

## Typography

- **Display / Hero:** Quicksand — Weight 700, tight tracking, used for headline impact
- **Body:** Quicksand — Weight 400, 16px/1.6 line-height, max 72ch per line
- **UI Labels / Captions:** Quicksand — 0.875rem, weight 500, slight letter-spacing
- **Monospace:** JetBrains Mono — Used for code, metadata, and technical values

Scale:
- Hero: clamp(2.5rem, 5vw, 4rem)
- H1: 2.25rem
- H2: 1.5rem
- Body: 1rem / 1.6
- Small: 0.875rem

## Layout

- **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
- **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px).
- **Section vertical gaps:** clamp(4rem, 8vw, 8rem).
- **Hero layout:** Asymmetric composition.
- **Feature sections:** Asymmetric grid with varied card sizes. No 3-equal-columns.
- **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow.
- **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).

## Elevation & Depth

Very rounded shapes (24-32px radius), bouncy hover animations (cubic-bezier overshoot), soft pastel gradients, kawaii face SVG decorations (dots for eyes, small mouth), sparkle/star decorations, gentle wobble animations, cloud-shaped section dividers

- **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions.
- **Entry animations:** Fade + translate-Y (16px → 0) over 480ms ease-out. Staggered cascades for lists: 100ms between items.
- **Hover states:** Scale(1.03) + shadow lift over 200ms.
- **Page transitions:** Fade + slide (300ms).
- **Performance:** Only transform and opacity animated. No layout-triggering properties.

## Shapes

Base corner radius: 28px. See rounded tokens in front matter for the full scale.

## Components

- **Primary Button:** Generously rounded (1.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
- **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
- **Cards:** Generously rounded (1.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
- **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
- **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active.
- **Skeletons:** Shimmer animation matching component dimensions. No circular spinners.
- **Empty States:** Icon-based composition with descriptive text and action button.

## Do's and Don'ts

- No emojis in UI — use icon system only (Lucide, Heroicons)
- No pure black (#000000) — use off-black or charcoal variants
- No oversaturated accent colors (saturation cap: 80%)
- No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
- No `h-screen` — use `min-h-[100dvh]`
- No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
- No broken external image links — use picsum.photos or inline SVG
- No generic lorem ipsum in demos

- Do Soft pastel color palette
- Do Very rounded shapes (24-32px)
- Do Bouncy overshoot animations
- Do Kawaii face decorations
- Do Sparkle/star elements
- Do Cloud-shaped dividers
- Do Rounded friendly typography
- Do Adorable bubbly atmosphere
- Do Responsive with maintained cuteness

## Use Case

Embalagens de brinquedos, Vestuário, Branding de personagens, Gráficos de redes sociais

<!-- Source: https://designmd.app.br/library/kawaii · designmd.app -->