General Modern Coastal Retail

Coastal Commerce

Coastal-inspired e-commerce UI using navy, driftwood beige, and pale ocean blues. Ideal for e-commerce de moda praia, lojas de surf e lifestyle, produtos artesanais costeiros, decoração náutica. AI-ready template.

costeiro premiume-commerce cleanblocos horizontaiscontraste controladofotografia de produtos em ambiente de praia

Use case: E-commerce de moda praia, Lojas de surf e lifestyle, Produtos artesanais costeiros, Decoração náutica

Coastal Commerce

Historical Context

Fusão do design costeiro californiano com e-commerce minimalista europeu. A paleta oceânica transmite premium sem ostentação, tendência em marcas DTC de lifestyle desde 2023.

Technical Specs

Colors

Primary

#263C59
#E6DED4
#AFC3D4

Secondary

#C8D9E6
#6D89A6
#1B2735

Effects

Cards horizontais de produto, linhas finas em Coastal Slate, sombras em soft drop, botões com Deep Current sólido, tags e badges em Driftwood Pale

Light/Dark

✓ Full / ◐ Partial

CSS

border-radius: 12px; box-shadow: 0 14px 36px rgba(27,39,53,0.22); background: linear-gradient(135deg, #E6DED4 0%, #C8D9E6 40%, #AFC3D4 100%); border: 1px solid rgba(109,137,166,0.35);

Variables

--radius-card: 12px; --color-primary: #263C59; --color-accent-light: #E6DED4; --color-divider: #6D89A6; --shadow-card: 0 14px 36px rgba(27,39,53,0.22);

Checklist

☐ Cards de produto horizontais com foto + info, ☐ Uso de Driftwood Pale como fundo de seções claras, ☐ Botões principais em Deep Current com texto branco, ☐ Linhas divisórias finas em Coastal Slate, ☐ Destaques de preço ou selo em Ocean Pearl

DESIGN.md

Design System: Coastal Commerce

1. Visual Theme & Atmosphere

Coastal-inspired e-commerce UI using navy, driftwood beige, and pale ocean blues. Ideal for e-commerce de moda praia, lojas de surf e lifestyle, produtos artesanais costeiros, decoração náutica. AI-ready template.

  • Density: 3/10 — Airy
  • Variance: 3/10 — Restrained
  • Motion: 4/10 — Subtle

2. Color Palette & Roles

  • Deep Current (#263C59) — Primary surface or dominant color
  • Driftwood Pale (#E6DED4) — Secondary surface or text color
  • Ocean Pearl (#AFC3D4) — Supporting palette color
  • Seafoam Cloud (#C8D9E6) — Extended palette, decorative use
  • Coastal Slate (#6D89A6) — Extended palette, decorative use
  • Detalhes escuros (#1B2735) — Deep contrast surface

3. Typography Rules

  • Display / Hero: System UI stack (-apple-system, sans-serif) — Weight 700, tight tracking, used for headline impact
  • Body: System UI stack (-apple-system, sans-serif) — Weight 400, 16px/1.6 line-height, max 72ch per line
  • UI Labels / Captions: System UI stack (-apple-system, sans-serif) — 0.875rem, weight 500, slight letter-spacing
  • Monospace: JetBrains Mono — Used for code, metadata, and technical values

Scale:

  • Hero: clamp(2.5rem, 5vw, 4rem)
  • H1: 2.25rem
  • H2: 1.5rem
  • Body: 1rem / 1.6
  • Small: 0.875rem

4. Component Stylings

  • Primary Button: Rounded (12px) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
  • Secondary / Ghost Button: Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
  • Cards: Rounded (12px) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
  • Inputs: Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
  • Navigation: Primary surface background. Active item: accent color indicator. Font weight 500 when active.
  • Skeletons: Shimmer animation matching component dimensions. No circular spinners.
  • Empty States: Icon-based composition with descriptive text and action button.

5. Layout Principles

  • Grid: CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
  • Spacing rhythm: Balanced. Base unit: 0.5rem (8px).
  • Section vertical gaps: clamp(4rem, 8vw, 8rem).
  • Hero layout: Split-screen (text left, visual right).
  • Feature sections: Zig-zag alternating text+image rows. No 3-equal-columns.
  • Mobile collapse: All multi-column layouts collapse below 768px. No horizontal overflow.
  • z-index contract: base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).

6. Motion & Interaction

  • Physics: Ease-out curves, 200-300ms duration. Smooth and predictable.
  • Entry animations: Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items.
  • Hover states: Subtle color shift + shadow adjustment over 200ms.
  • Page transitions: Fade only (200ms).
  • Performance: Only transform and opacity animated. No layout-triggering properties.

7. Anti-Patterns (Banned)

  • No emojis in UI — use icon system only (Lucide, Heroicons)
  • No pure black (#000000) — use off-black or charcoal variants
  • No oversaturated accent colors (saturation cap: 80%)
  • No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
  • No h-screen — use min-h-[100dvh]
  • No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
  • No broken external image links — use picsum.photos or inline SVG
  • No generic lorem ipsum in demos

AI Prompt

Act as a Senior Frontend Engineer and Expert UI Designer. Your task is to code a complete Landing Page on the first attempt.

  • Landing Page Theme:
  • Sections to add:

Generate the final code immediately following these definitions:

Style

  • Name: Coastal Commerce
  • Type: General
  • Keywords: costeiro premium, e-commerce clean, blocos horizontais, contraste controlado, fotografia de produtos em ambiente de praia
  • Era: Modern Coastal Retail
  • Light/Dark: ✓ Full / ◐ Partial

Color Palette

  • Primary: Deep Current #263C59, Driftwood Pale #E6DED4, Ocean Pearl #AFC3D4
  • Secondary: Seafoam Cloud #C8D9E6, Coastal Slate #6D89A6, Detalhes escuros #1B2735

Visual Effects

Cards horizontais de produto, linhas finas em Coastal Slate, sombras em soft drop, botões com Deep Current sólido, tags e badges em Driftwood Pale

AI Visual Direction

Create a coastal-inspired e-commerce UI using navy, driftwood beige, and pale ocean blues. Use horizontal product cards, thin slate dividers, and soft shadows for a premium seaside shop.

CSS Technical

border-radius: 12px; box-shadow: 0 14px 36px rgba(27,39,53,0.22); background: linear-gradient(135deg, #E6DED4 0%, #C8D9E6 40%, #AFC3D4 100%); border: 1px solid rgba(109,137,166,0.35);

Design System Variables

--radius-card: 12px; --color-primary: #263C59; --color-accent-light: #E6DED4; --color-divider: #6D89A6; --shadow-card: 0 14px 36px rgba(27,39,53,0.22);

Implementation Checklist

  • ☐ Cards de produto horizontais com foto + info
  • ☐ Uso de Driftwood Pale como fundo de seções claras
  • ☐ Botões principais em Deep Current com texto branco
  • ☐ Linhas divisórias finas em Coastal Slate
  • ☐ Destaques de preço ou selo em Ocean Pearl

Execution Rules

  1. Strictly follow the defined visual style.
  2. Use high-quality inline SVG icons (Heroicons or Lucide style) — NEVER use emojis as icons.
  3. Add cursor-pointer and smooth hover states (transition-all) on all interactive elements.
  4. Required Page Structure:
    • Navbar (Logo + Links + CTA)
    • Hero Section (Impactful Headline + Subtitle + 2 buttons + 3D/Abstract visual element via CSS)
    • Features (3 cards with icons)
    • Testimonials (3 cards)
    • Pricing (3 tiers, highlight the middle one)
    • Final CTA
    • Full Footer with social links, privacy policy, terms of use, contact and SEO links.
  5. All text content must be in English.
  6. The visual must be CLEARLY distinct — do not create a "default Bootstrap" design. Force the use of the provided design system variables.
  7. Use <style> tags in the head for custom classes (especially for complex backdrop-filter effects and animations) that Tailwind CDN doesn't cover.
  8. Full Responsiveness: Layout must adapt perfectly to Mobile, Tablet and Desktop (vertical stack on mobile).
  9. Include basic SEO, Viewport and Open Graph meta tags in <head>.
  10. Footer must contain: Copyright 2026, Secondary navigation links and Social media icons.
  11. Make the creative decisions needed to deliver the complete, functional result now.

Related

Last synced: 4/1/2026